Muni Sell side User Journey Map
User Journey Map - Municipal
Situation
Develop a comprehensive User Journey Map to understand the various touchpoints and user goals of Muni personas.
Task
Track the steps of various personas as they move through a deal.
Find where there are opportunities to address their pain points and improve their experience with Ipreo apps.
Find Plus points to see what we are doing right and how to enhance.
Action
Developed stage 1 of the Muni sell side experience.
Mapped persona goals
Proposal Management
Analysis & Development
Structuring & Setup
Marketing
Found pain points & plus points
Aligned these points to tools
Result
Able to address gaps or pain points in the experience
Followed up on opportunities
Instrumental in creating the new Muni app