About

Experienced Senior UX Designer with over 10 years of spearheading UX strategy and product design for global platforms in Technology and Finance. As a seasoned professional, I bring a wealth of expertise in user research and business priorities to drive key design decisions. With a keen eye for detail and a passion for creating intuitive and scalable enterprise experiences, I have consistently delivered measurable improvements in usability and user satisfaction.

Career Highlights:
✓ Spearheaded UX strategy and product design for IBM Sales Cloud (Salesforce), leading to a transformation of UX maturity level from Emergent to Structured and doubling seller margins.

✓ Managed and guided a cross-functional team of UX and visual designers in Agile methodology, resulting in seamless collaboration and continuous growth.

✓ Led two cross-functional team to compete in the 2023 & 2024 watsonx.ai challenges by designing high-impact AI solutions that address real-world business problems—specifically inefficiencies in the seller chatbot experience and reduction in seller efforts in client outreach.

✓ Translated complex data and workflows into intuitive, scalable enterprise tools for global financial platforms in Fixed Income, Equities, Loans, and Municipals, driving new product and feature development at Ipreo and IHS Markit.

✓ Facilitated cross-functional collaboration by working closely with product owners, engineers, & stakeholders for seamless integration of end-user experiences.

✓ Backed by 15 years of experience in web design & development, social media marketing, & graphic design in consumer products, branding, & marketing.

Design Tools:
Proficiency in Figma, Sketch, Mural, Balsamiq, Adobe Creative Suite, Microsoft Office, Usertesting.com, Lookback.io, HTML 5, CMS

For more information, please visit her Linked-In profile and her company website: M Interactive

CV available upon request.