Situation

The Rx club is an award show for the best in pharmaceutical advertising. At inception, the work of the winners of this prestigious award were presented in a gallery where it stayed open for viewing for a week. Subsequently, the winners’ pieces will go into a book available for purchase every year for reference and inspiration.

With the emergence of the web, The Rx Club wanted to be able to display the winners online as well. It would reach a wider audience and can exist in perpetuity. They had several requirements.

1) Follow a strict timeline for all phases of the work.

2) The development would allow for automation in many areas where updating yearly would not require much time or effort

3) There will be a new design campaign every year for Call for Submissions.

4) A tight budget would allow for maximum ROI.

Task

We created a strict timeline for deliverables, designed the site to include CMS capabilities, brain-stormed ideas for marketing, and managed the vendors’ involvements.

Action

The process starts with the “Call for Entries” where we create the announcement on the website and through email campaigns. Then the advertising agencies can login and upload their entries. The printed entries are sent to The Rx Club themselves since a whole packaged campaign may be involved. The online and printed entries are then accumulated to be reviewed by judges at the next step of the process. The winners are selected and kept a secret until opening night in November. The winners will be sent a winning email but will not know if they’ve won a Gold, Silver or Award of Excellence until the show.

We have automated a smooth yearly process where we send emails soliciting entries, accumulated entries on the server, created a portal for judges to view entries, sent the winners a generic winners’ email, displayed the winners on opening day, and sent the files to the printers to print the winning plaques. The development required was custom using Javascript, HTML 5, JQuery, etc. but easily updated by our team.

Result

We’ve been working with the RX club since the beginning of their online venture. The site went through 3 major revisions and each time we rebuilt the platform with more updated technology and design. Everyone looks forward to the new campaign and of course seeing if they’ve won an award. You can see the current site here.